Search Engine Optimization Training

Secrets of Search Engine Optimization

Search engines present both challenges and opportunities for site designers and developers. Learn how search engines judge a Web page's relevance and importance, how to improve your site's ranking, and what it takes to draw more visitors from search engines.

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Seo - Search Engine Optimization Wall Decal

WallMonkeys wall graphics are printed on the highest quality re-positionable, self-adhesive fabric paper. Each order is printed in-house and on-demand. WallMonkeys uses premium materials & state-of-the-art production technologies. Our white fabric material is superior to vinyl decals. You can literally see and feel the difference. Our wall graphics apply in minutes and won't damage your paint or leave any mess.

WallMonkeys are intended for indoor use only.

Printed in the USA!

Orders are printed and shipped within 48 hours.

Removable and will not leave a mark on your walls.

'Fotolia' trademark will be removed when printed.

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

Price: $24.95

10 Steps - Traffic

A comprehensive guide to building your web site traffic. Another in this popular series of Internet Business Tutorials on DVD-ROM. Loads in your PC automatically. Discover how to flood your site with visitors fast!

Price: $97.00

SEO Powerpoint Template - Search Engine Optimization Powerpoint (PPT) Presentation

Interactive PowerPoint templates are available for Search Engine Optimization PowerPoint presentations.
The ppt templates are amazingly designed to make wonderful Search Engine Optimization PowerPoint presentations.
The above PowerPoint (ppt) template is designed by expert designers.
Search Engine Optimization PowerPoint template is editable and ppt template can be customized according to
the need and also the above Search Engine Optimization PowerPoint template is very attractive and made according to the topic.
This PowerPoint template is compatible on all versions of Microsoft office.Just be a successful presenter
by using PowerPoint template for your Search Engine Optimization PowerPoint presentation.The above PowerPoint templates have
realistic images with fabulous PowerPoint background and PowerPoint themes.

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SEO Professional Toolkit

You don't have to be an Einstein to improve your Website's search engine page ranking and position and increase traffic to your site...just smart enough to let us help!

Your Website's Page Ranking is the most important factor in getting Internet Traffic to your site. Studies indicate that Websites with page #1 rankings get far more views than on any other Search Engine Results Page (SERP), as much as 75% more! If your Website is not placing at the top of search engine results then your site is not reaching its viewing potential.

Improving Website search engine ranking results through search engine optimization is and has always been our only business. This enables us to focus on being the best at increasing Internet traffic to your site. By optimizing your Website to perform better in search engine result pages (SERPs) you are guaranteed to improve page ranking, direct more viewers to your Website and increase profits!

Our search engine optimization software gives you the power to optimize your Website and experience improved search engine results and increased Website traffic well beyond what traditional Web page design could ever produce. If you operate a Website then you owe it to yourself to maximize its potential and your profits by optimizing it for top search engine results.

Visit us at www.SearchEngineOptimity.com

Price: $59.95

Search Engine Optimization: Fundamentals Of SEO And Ranking

WallMonkeys are intended for indoor use only.

Printed in the USA!

Orders are printed and shipped within 48 hours.

Removable and will not leave a mark on your walls.

'Fotolia' trademark will be removed when printed.

Price: $29.95

Search Engine Optimization: Your visual blueprint for effective Internet marketing

A visual approach to the power of SEO marketing from a world-renowned Internet marketing expert

Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource remains the only book of its kind to take a visual approach to the essential component of maximizing the effective marketing strategies that SEO provides.

Packed with more than 600 screen shots, top Internet marketing expert Kristopher Jones explores search-engine marketing principles such as keyword generation, on-site optimization specifically regarding Web site structure, internal linking, URL structure, and content creation, and much more.

Presenting the only known book on the market that takes a visual approach to the powerful and growing form of SEO marketing
Covers the increasing role of social media Web sites as well as the convergence that is occurring between paid and organic search-engine marketing
Offers you a strong foundation for developing successful SEO strategies

Search Engine Optimization: Your visual blueprint for effective Internet marketing, Second Edition captures the immense potential of SEO and delivers it to you in a visually understandable way.

Price: $29.99

Search Engine Optimization (seo) Wall Decal

WallMonkeys are intended for indoor use only.

Printed in the USA!

Orders are printed and shipped within 48 hours.

Removable and will not leave a mark on your walls.

'Fotolia' trademark will be removed when printed.

Price:

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.

This new second edition paperback keeps you up-to-date on the latest trends.

New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley

The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

Social Media Marketing Top Seven
Amazon-exclusive content from author David Meerman Scott

Establishing a social media marketing strategy and creating effective Web content that is indexed by search engines is critical for any business. When people are looking for answers to problems, they go online first!

People and organizations that participate in social media (creating YouTube videos, participating on sites like LinkedIn, Facebook, and Twitter, starting a blog and the like) become part of a vibrant online community and show that market that they are worthy of doing business with.

Unlike non-targeted, in-your-face, interruption-based advertising, social media is content that people actually want to see. How cool is that? Rather than forcing you to convince people to pay attention to your products and services by dreaming up messages and ad campaigns, search engines deliver interested buyers right to your company’s virtual doorstep. This is a marketer’s dream-come-true.

However, most marketers don’t know how to harness this exciting form of marketing. Their most common mistake is to spend way too much time talking about your company’s products and services and worrying too much about being “on message.” In addition, many companies are fearful of jumping into the social media waters because it seems scary to put yourself out there.

Top Seven Ways to Get the Most Out of Social Networking Sites:
1. Target a specific audience. Create a page that reaches an audience that is important to your organization. It is usually better to reach a small niche market than try to go large.

2. Be a thought leader. Provide valuable and interesting information that people want to check out. It is better to show your expertise in a market or at solving a buyer’s problems than to blather on about your product.

3. Create lots of links. Link to your own sites and blog, and those of others in your industry and network. Everybody loves links—it makes the Web what it is. You should certainly link to your own stuff from a social networking site (like your blog), but also link to other people’s sites and content in your own market.

4. Encourage people to contact you. Make it easy for people to reach you online, and be sure to follow up personally on your fan mail.

5. Participate. Create groups and participate in online discussions. Become an online leader and organizer.

6. Make it easy to find you. Tag your page and add your page into the subject directories. Encourage others to bookmark your page with del.icio.us and DIGG.

7. Experiment. These sites are great because you can try new things. If it isn’t working, tweak it. Or abandon the effort and try something new. There is no such thing as an expert in social networking—we’re all learning as we go!

Price: $19.95

Search Engine Optimization (SEO) - Strategies for Optimizing Your Website to be Search Engine Friendly

Businesses can benefit from SEO in a lot of ways, be it to increase brand awareness, get sales leads or increase sales revenue. The following is a list of benefits that businesses can get from SEO:

* Get more targeted traffic. SEO can increase the number of visitors to your site who are actively searching for your product or service.

* Increase brand awareness. SEO can give your brand a high international profile. You can also use SEO to create brand awareness for any new service or product by optimizing related product/service key phrases to rank higher on search engines.

* Marketing your brand 24/7. With SEO, your website will get exposure 24 hours a day, 7 days a week - without stopping.

* Higher sales. As SEO brings you targeted traffic, it can mean increased sales of your product or service.

* Long term positioning. Once a properly optimized & designed site is in place, rankings on organic listings should be consistent whereas the cost for Pay-Per-Click (PPC) Advertising is ongoing.

* More value for dollars. Once your company's website has achieved high organic rankings for various key phrases, you will not have to pay for each visit. Whereas for PPC Advertising, to enjoy high ranking visibility on search engines, you need to pay for each click or visit to your site.

However, to make sure that you have a successful SEO implementation, you need to make sure that you abide to the guidelines of search engine when optimizing your site...

In this video series you will learn step by step the techniques used by professionals on getting better search engine results and quality traffic to your website.

Here are some of things you will learn:

Video 1. An Introduction to On Page Search Engine Optimization

Video 2. How and Why To Move Your Java Script To An External File

Video 3. How Your File Size Can Effect Your Search Engine Efforts

Video 4. How to Name Your Files with a Search Phrase In Mind

Video 5. How to Structure an Effective Title Tag

Video 6. How to Use Meta Keyword Tags Effectively

Video 7. How to Use Meta Description Tags Effectively

Video 8. How to Use The Heading Tag for Search Engine Optimization

Video 9. How to Structure Your Main Page Content For The Search Engines

Video 10. How to Check and Optimize Your Keyword Density

Video 11. How to Optimize Your Graphics for The Search Engines

Video 12. How to Structure Your Page Links with The Search Engines In Mind

Video 13. How to Optimize Your Links With The Title Tag

Video 14. How to Validate that Your Html is Ready for The Search Engines

Video 15. How to Automatically Validate All The Links On Your Site

Video 16. How to Avoid Common Search Engine Optimization Pitfalls

So why pay an SEO Company or Specialist "tons of money" when you can learn and perform the same skills for YOURSELF!.....

Knowledge is POWER!

Don't Miss Out on This Opportunity to Learn The Strategies of SEO and "Thrive in your Business".....Purchase Your Copy TODAY!

This product is manufactured on demand using DVD-R recordable media. Amazon.com's standard return policy will apply.

Price: $14.95

Thursday, February 24, 2011

Search Engine Optimization Fundamentals, Instructional Video, Show Me How Videos

In this presentation, serial Internet entrepreneur and popular lecturer on making money with the Internet, Barak Hullman, explains just about every way to market your website online.

Overview of SEO (Search Engine Optimization)

Most important SEO techniques

Creating sitemaps

Link Building

Affiliate programs

Online Press Releases

Using Blogs

Using Articles to Get Links and Traffic

Google Analytics

Split Testing

Newsletters

Email Marketing

Word of Mouth Marketing

Digg

Facebook Marketing

Linkedin Marketing

Twitter Marketing

Viral Video

In short, this presentation will give you the tools to promote any kind of website in just about every possible means available online.

Price: $29.95

Web Marketing All-in-One Desk Reference For Dummies

Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.

These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:

Establishing a Web Presence
Search Engine Optimization
Web Analytics
E-Mail Marketing
Blogging and Podcasting
Social Media Marketing
Online Advertising & Pay-Per-Click
Mobile Web Marketing

Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to

Maximizing Internet potential for your business and ranking high in searches
Tracking how your ads, pages, and products perform
Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
Creating a blog or podcast that helps you connect with clients
Using social media outlets including StumbleUpon, Facebook, and Twitter
Leveraging mobile technology
Generating traffic to your site and writing ads that get clicks

Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

Price: $34.99

SEO & Social Media Marketing Guide

Tactics and strategies for creating a compelling, search engine-friendly site using Advanced SEO and a traffic generating network of social media sites. No hype, just facts and details showing 'how to' execute from a 15yr. marketing professional.

Seo Elite: New Seo Software!

The Grand Daddy Of All Seo Software! Get A Top 5 Google Ranking In Under 30 Days! $101 Affiliate Payout!

Wordpress SEO Tutorial

Wordpress SEO Tutorial. High Demand, High Quality, Step-By-Step Do It Yourself Videos on How to SEO Your Wordpress Blog. Full range of Banners and many other tools available. 60% commissions. Must See! You won't be ashamed promoting this product!

SEO Vortex - Learn How To Dominate Google Every Time!

It is an advanced SEO course with secret link building techniques. It is one of the only products targeting the advanced seo niche. Promote it and earn 50% commission!

SEO Nuclear

Who needs PPC when you can have all the targeted traffic you could ever need...Underground SEO secrets that Flood traffic to your site.

Automated SEO Profits Exposed! 10-12% Conversions!

Automated SEO Profits Exposed is converting at 10-12% and raking in piles of cash teaching people how to automate their SEO practices. No outsourcing and No reciprocal link "systems"--truly awesome tactic!

Sky High Linker - 50,000+ Backlinks SEO Software

The most complete Link Building & SEO Software on the market. Get over 50,000 free backlinks, using over 12 strategies

Backtrack SEO - Most Important SEO Course In Years!

Avg. $38.50 a sale! Great conversions, easy sale from trusted marketer Jack Humphrey. The most important SEO course to come out in years! Course is made up of Book and Videos. Get your email copy here: http://backtrackseo.com/affiliates.php

The Magic Seo Book

"wow! Voted 10/10! Build Massive Traffic With SEO Secrets! Voted Best SEO Book! 35+ Fanatic Reviews"

Steal SEO Traffic

Channel Web Traffic to your site. Getting first page results is every Internet marketer's dream but only an elite few actually know how to do it. Right? Well not anymore...Not with Steal SEO Traffic

SEO Software Se Sniper "Brought SEO to it's Knees!"

This revolutionary new software has "brought SEO to it's knees". Giving people #1 rankings in Google. The wildfire is spreading, Promote Now to cash in on the craze that is changing the face of SEO and Internet Marketing.

Secret SEO Code

The Ultimate SEO guide.Info compiled from Yrs of SEO experience. Step-by-Step visual instructions & tons of resources. Plus! Huge Affiliate toolbox available-Landing Pages,Keywords,Articles,Tools & personal support! www.SecretSeoCode.com/affiliates.php

The SEO Gameplan - Your Body Text

Just because SEO or search engine optimization is the process of getting or making sure your website content is relevant to the search phrase or keywords you are targetting, it follows that a lot of it will be heavily reliant on the actual text or copy you write on your web page.

I have always said you should always write for your audience and not the search engines as they are the ones that actually pay you and keep your business alive. The search engines know this and that's why they keep changing their algorithm every other month. They want your text to be natural. If you are in one business or another hopefully you will naturally target your intended customers and if you optimize your website for that customer then you should connect when that customer searches for what you sell. That's the ideal situation.

So anyway, just what do you need to pay attention to?

Your keyword count. How many times is your target keyword coming up in the text. This is heavily linked to your keyword density which counts the percentage of your keywords over the total words in your text. You want to keep this around two percent and if you happen to get carried away or you struggle to keep it down just make sure it is not above 4%. Anymore would be considered keyword stuffing and could do more harm than good to your search engine position. A good thing to do here about your keyword density would be to sprinkle what we call LSI keywords or (Latent Semantic Indexing). This basically means that whenever you talk about your keywords or product there will be certain synonyms or related words that automatically come in as well. Let's use the example of someone selling red shoes and using that as their keyword. Naturally speaking there will be talk of shoe sizes, shoe types - are they trainers, high heels, combat boots and so on. Those are the type of words you want to include in your text. The quickest way to find these in relation to what people actually search for is to use Google's wonder wheel which shows the search phrases that are naturally related to your keyword. Use them.

Also try to keep your keywords towards the top of your text. Your keywords will have more weight at the top than somewhere at the bottom. It is just normal writing practice that when you write about something, that something is mentioned fairly early on in the piece. Anywhere else would appear as an afterthought as opposed to being the main topic of conversation.

And whatever happens please do not use same colour text to hide the fact that you have used a lot of your keyword in your text. Search engines do not like this and you could find yourself penalized or excluded altogether.

Wednesday, February 23, 2011

The SEO Gameplan - Your Title

The document or webpage title tag is one of the most important items for on-page optimization. This appears at the top of your page in the browser and is found between the and tags in the header of your page. It describes what your website is about and should contain your target keyword in it. In other words if you are selling red shoes and your target keyword is "red shoes" then your title should have that somewhere in it.

Just like your essays in school where your title told the reader what to expect in the document, your page title also tells the search engines what your page is about. Remember that search engine optimization is all about making sure your website or web pages are related to the keywords you target. By the same token, when search engines index your content they file them in by relevance to any keywords that maybe typed in when people search online. The title therefore tells the search engines where your page should be filed - to put it simply, and you want to make sure it is filed under your chosen keyword.

Things to consider:

Your title must include your keyword but should also have a great call to action just so people click through to your website when they see your title on the search engine results page.

Try to make your title tag unique on each page and avoid keyword stuffing by putting a long title just to try and cover all the keywords you are after. Apart from search engine benefits, your title should also attract people to your website and a title of around 60 characters should be just about fine to ensure that it is all visible in the results page. There is no point saying something very witty when people will not see it.

The thing with unique titles for each page is automatic really. You may sell the red shoes described above but it is very likely and natural that not all your 57 pages on your website will be talking about red shoes. Whatever they are talking about is what goes in the title. This may sound like asking you to avoid using your keywords but it works because the content on the other pages will be related to your main keyword or line of business which helps in the search engines.

Small Business SEO - Tips

My second article on small business SEO - promise this one I will keep it short and to the point. In this I have written seven really critical key points.

1. Target right keywords - selection of right Keywords is important so that you can only target right products to right audience. Targeting wrong keywords, means you will end up on Google for wrong keywords and phrases. So I would say go back and revaluate your website keyword targeting. Another important thing is be localised and include location modifiers in your keyword building strategy, so that means - if your campaign's targeting local users then try to concentrate on that and include location on to your campaigns.

2. Content: Again, the content you write on to your website should focus around main theme of your website. And importantly it should cater real users. The content you create should not only be built around keywords you're targeting, try to put - things like products articles, audio /videos, podcasts, etc.

3. Without saying - link building strategy - it goes without saying how important it is to have good link building strategy to search engines, and pay close attention to details of link building as it no more the same as it used to be. So in short increase your website's popularity using different online or offline ways. Don't forget to use social component.

4. Avoid Canonical links: try to stay away from canonical links (if you have any). It dilutes your website strength. For example http://www.example.com & http://example.com

should point it to one domain as search engines classify your website as two websites.

5. Use of proper Image ALT Tags: properly use ALT tags for images/photos. Crawlers can't read images/photos, but obviously they can read text associated so try to use ALT tags as much as possible.

6. Localisation: we all know about four square and Google Places now. And know benefits of using these new services. So try to use these services for your business. I would say register your business on Google places as Google include business on search results now.

7. New Mobile era: well, if you know the growth of mobile space then you wouldn't want to leave this space, as this is one place where you might enter before your competitors - giving you better presence on all platforms. So make sure your website is mobile friendly.

Finally as I said earlier - to the point.

Some Free SEO Tools to Use for Your Online Business

When you are into online business you are more particularly interested in traffic and how to drive lots of it to your website because it is the means to gain a huge success in your business. You are mainly thing on search engine optimization issues and where your website is ranked in the search engines, and knowing its present place the next issue is how to improve the page rank.

The use of some SEO tools can help you in these objectives; the implementation of SEO strategies, how to improve page rankings, and ultimately on how to get the desired hordes of traffic to bring in the desired customers. Some of these SEO tools can be with a certain price but it is also noted that there are lots of these tools offered free by the networks.

When we talk of SEO the main key that is very important is the contents and the keywords you will use to bring relevance to your contents. Back links are also issues that should be tackled in your SEO efforts, to gain a higher page rank and these concerns can be handled well if you opt to use the free tools issued by the networks.

It is accepted that researching for keywords that are just perfect for your contents and give it the relevance and high probability of getting good rankings, may be hard to do because of presence of so much competition. It should be noted that your competitors may also be fighting to get the same keywords which you intend to use, which can make the process more complicated.

Finding alternate keywords or phrases may still bring success to your SEO campaign and finding the appropriate keyword tool to help you in this scenario is the main challenge. There are even more than one keyword tools offered by the networks and making tests on these tools can help you decide on which that can be more appropriate for your SEO campaign.

There are many excellent SEO tools available in the internet for free and finding one that can be the most fit for your efforts just have to be decided on. Because there are many free SEO resources available, deciding on which one to use can be your problem but these concerns can be overcome if you are open to suggestions and just listen to others advice and references from experienced marketers.

But the important key here is look at what these tools can give to your site and the SEO efforts you implement. You can look at keyword research tools, link analysis software, web traffic analysis tools, submission tools, and any other tools that can bring your website the success that you are aiming for.

The Best Tips For Online Success

Having an online business is not as easy as some may think. There are several things that need to be taken care of before you can say that you are making a profit out of your business. Regardless of the things that you sell you have to promote your website in order for people to know you and to start buying for you. There is one thing that can be very helpful in this respect and it's called a search engine optimization campaign. Here are some tips that can be useful if you decide to start such a process.

The first thing that you will have to decide is whether you are going to do this online campaign yourself or you would like to ask for someone's help. A very good tip in this respect is to know that there are certain things that you can do yourself. However, when you are looking for something more complex you should at least as for the advice of some specialists.

A great way to promote your site would be to start analyzing it first. When you do this you will be able to see what the downsides are and note them down. It is highly important that you be as honest as you can with yourself and note down everything that might seem out of place.

One of the most important tips of having a great website is to make it as accessible as possible and also user friendly. You will want to make the potential customers visit all or most of the pages of your site without any difficulties. If they do this you can be sure that they will end up buying something in the end.

Another great tip about search engine optimization campaigns is related to the SEO articles. Such articles are usually done by SEO copywriters but you can also do them themselves. For instance, you can write about the various products or services that you offer and then submit the article on various websites and blogs. These are just of few of the tips that might help your business become an online success. So, why don't you think about these possibilities some more?

The SEO Gameplan - Your Sitemap and Robots Text File

With SEO after you have done your on page optimization you MUST then get the website indexed or listed with the search engines. It must be indexed first before you can even start to think of ranking significantly. This is very important. While a lot of people focus on the main page or index page of the website you want to include all your pages so that you can spread your focus around your main keywords and other long tail keywords for your niche. You want to rank naturally instead of cramming everything up in one page.

The easiest way to tell the search engines about all your pages is to use a sitemap. This can come in a text (.txt) file, an html (.html) file or an XML (.xml) file. Most website hosts have scripts that automatically generates this sitemap for you and tells the search engines about all the inner pages on your website. This way you get to optimize your website and business by targetting each category in your shop or department based on different web pages to the search engines and avoid spamming by making your keyword the every-other-word in your text.

There are times when you do not want certain pages to show up in the search results either for privacy or for any other reason at all. You handle this by using the robots.txt file. This file basically tells the search engine spiders how to behave at your website, either to include or exclude certain pages in the crawl and index them. The primary use for this file is to direct the spiders to the sitemap so they get a list of all pages on the website for maximum exposure of your website. This is important because most people have a menu on their website homepage directing visitors to specific pages for certain products or categories. The sitemap helps those specific pages to rank in their own right as opposed to being a meer subpage when it actually talks about said product in more detail than your homepage.

Be sure to include these two files so you can get maximum visibility for your website.

Three Must-Know Easy Online Marketing Tips to Keep in Mind

Most businesses want to promote themselves on the internet. However it can often seem overwhelming with a lot of different options available. It is not always obvious what are the best ways to get people knowing about your company. 3 Online marketing tips in this article can help you get started.

The first tip is to look at your website. This is the central location of your internet promotion. What content you include in this depends on your target audience. The target audience for a monster truck rally will be different for tickets to the ballet. However, whoever you are aiming your business at the site should be simple to navigate and offer clear information.

A website should be clear and uncluttered. A simple drop down menu or sitemap can make it easy for people to look around the site and find what they need. You should also make sure that the site is written in a simple font and that the colour of the font does not clash with the background. For example red text on a black background is very hard to read.

You should also consider what type of website is relevant to your business. You may want a simple brochure style site to encourage people to visit your store or get in touch with you directly. These will have a minimal amount of pages and simply offer basic information and contact details. Alternatively you may want embedded videos, blogs and updated information. If you want people to buy products online, make sure they can complete transactions securely.

The second tip is to consider what marketing methods you use and how relevant they are to your target audience. For example a lot of people look online for local products and services. Therefore it may be best to look for local blogs and online magazines to promote yourselves. There are also often local business network groups and specialist social networking sites that may be suitable for your needs.

If it is not likely that your target audience will use a social network site then do not promote yourself that way. Article directories are a good way of getting more traffic to your website. An internet marketing company can help you write articles with the right keyword density.

The third of our 3 online marketing tips is to get the right advice. There are always new developments in internet marketing and you should always be open to what is available and how it can benefit you. A good way of doing this is getting in contact with companies in your local area. With the right approach you will get the most out of your business on the internet.

Zachary Lee is a search engine optimization and online marketing expert who has been getting websites to the top of Google for over five years. His company, Pinnacle Web Solutions, helps individuals and businesses harness the full power of the #1 form of advertising the world over - the Internet.

Pinnacle Web Solutions is an excellent Chicago SEO company and is a wise choice for Chicago SEO services. Visit their website now to claim your absolutely FREE one-time website SEO analysis and consultation (normally $199) to see how much potential your website really has. Revolutionize your website now!

Article Source: http://EzineArticles.com/?expert=Zachary_Lee

Zachary Lee - EzineArticles Expert Author

The Top 5 Ways to Improve Your WordPress Site's SEO

Although 'out of the box', WordPress is a very SEO-friendly and SEO-optimized CMS (content management system) and blogging platform, there are still a number of ways in which you can improve the on-site SEO characteristics of your WordPress website.

1. Yoast's WordPress SEO Plugin. Install and configure this fantastic plugin written by famed WordPress developer Joost de Valk. WordPress SEO is actually a combination of some of Joost's older standalone plugins as well as some new functionality.

Apart from allowing you to specify HTML titles and meta descriptions for your posts, WordPress SEO lets you properly configure your Robots Meta data, generates XML sitemaps, cleans up your HTML section, adds breadcrumbs to posts and pages and more.

Alternatives to Joost's plugin include Headspace 2 and All-in-One-SEO, but neither do as much as this one plugin and the general wisdom is that the fewer plugins you have, the better.

2. Urban Giraffe's Redirection Plugin. This plugin is used to manage your 301 redirects and keep track of your 404 errors. The former is necessary so that you maintain the URLs that were first indexed by the search engines and retain whatever page rank they had and provided to your other links.

404 (or Not Found) errors can spell disaster for a webmaster, and you should keep close track of these so that you can fix them or redirect the broken URLs quickly.

3. Include Category Descriptions. To take advantage of additional search engine 'love', if your theme or some plugin does not include this functionality, include the following piece of code into the top of your category.php page: and edit each of your categories via the WordPress administrative interface to have a keyword-rich description.

Not only does this give your readers a better idea of what your category archive pages are about, but it also informs the search engines.

4. Change Your Permalink Structure. Update the permalink structure (Settings -> Permalinks) and either choose or enter a custom structure that at a minimum includes the post's slug. For example: /%postname%/

This updates your URLs to include keywords (instead of just a number) that the search engines also like.

5. Use a Caching Plugin. Although this was never an issue before 2010, site speed now matters to at least some search engines (Google in particular). So for this reason, use a caching plugin such as W3 Total Cache or WP Super Cache. Both will speed up the site for your visitors.

Remember, that while these tips will go a long way to improving your site in the eyes of the search engines, you should still perform additional research to determine what other methods and techniques you should be using to SEO-optimize your WordPress website/blog.

Khalid Hosein is a blogger, computer consultant and tech geek who runs gadget blog Gizmos for Geeks, where you can find the latest in gadget and technology news, insights, howtos and much more. He is proud to run on WordPress on all of his blogs, such as Untethered Dreams, a blog that discusses the ins and outs of blogging, running websites, monetization, advertising, affiliate marketing, automation, outsourcing, promotion, and SEO. Visit both sites for free newsletters with members-only information.

Article Source: http://EzineArticles.com/?expert=Khalid_Hosein

Khalid Hosein - EzineArticles Expert Author

The SEO Gameplan - Your URL or Domain Name

The SEO game is all about getting your site as relevant as possible to your target keyword. Search engines need to know that the results they spring up in point-something seconds are the right results and they do this by indexing websites by keywords and showing them when searches for thatkeyword are made. Naturally these results are graded based on relevance and other factors. Here we are talking about on page SEO so we will focus heavily on relevance.

So how does your domain name or URL affect this?

Let me ask you a question. If you saw two domains; redshoes.com and thatweirdguysname.com which of these would be targetting the keyword "red shoes"? Sorry to be simplistic here but the point is that one would be more inclined to tink that redshoes.com will be talking about or selling red shoes. The other website may also talk about red shoes but it already feels less relevant. At best it's probably owned by a chancer trying to sell everything under the sun and not the expert at red shoes. Remember the thing about SEO trying to be as natural as possible? Well it helps to have your domain showing your keyword in it. It indicates upfront the relevance of your site to the search engines. They will still need to crawl it and index it under the right keywords but it helps. There is a lot of debate on what kind of domain do you get;.com.net.info and so on but that's a whole other conversation altogether today lets focus on the keywords in your domain.

Search engines look at the keyword position in your domain, the number of words in the domain and the length of the domain itself. Try to use a reasonable length for your domain and avoid trying to say everything about your business in your dot com. If you have to go beyond a one word domain it is better to use hyphens (-) than underscores (_) mainly for visibility reasons and also word of mouth marketing for your business which makes your domain easier to remember.

Always do remember that if you make it a point to include your keyword in your domain just make sure it reads naturally instead of making a desperate inclusion of it.

SEO: From Total Darkness to Light

Everyone wants to bite a chunk from the Internet. SEO services, SEO service providers, online marketing campaigns and so on, all of these are to catch commercial success from the Internet. All this madness started with the need of a backup system but once it started there was no stopping for the information networks.

The first long distance communication between two computer terminals was between Stanford Research Institute and University of California in 1969. First two letters of the word "LOG" was sent from one computer to the other and the system was crashed before the last letter. The inventors of this strange communication were not aware that these two letters would also be the first two letters of abbreviation for "laughing out loud" in the years to come. Long distance network communication using computers was developed further for military purposes. Scientists and academicians also used this communication media for their own projects. Starting from 1980's the use of computer networks, which were called internet works at the time, become unified and globalized.

The first search engines were indexing the titles of articles that were shared. They were not powerful software like their successors of today and they didn't need a lot of power because the number of documents was not a large one. As the number of documents grew search engines started to need real power for the needs of people using them. Not many people remember AltaVista now. When we came to 1990's, AltaVista was the most popular search engine. In 15 years from the launch of AltaVista everything about search engines and internet searching technologies changed. For example if we say that the hard disk capacity of AltaVista's indexer was only 500 MB, the extent of progress can be seen very easily.

In 15 years since AltaVista, many things changed. Now Google is sitting on the throne which was occupied by AltaVista not so many years ago and Google is using thousands of low cost computers for parallel processing the search strings presented by internet users bringing the results in less than half a second. Yahoo, the new owner of AltaVista, is considering "discontinuing" AltaVista. Long live the King!

Google is the first choice among Internet users as a search engine with an unbelievable 91% ratio. Therefore most of the search engine optimization efforts are strived on optimization for Google. SEO services are professional businesses conducted by SEO service provider companies. SEO service is an important profession. The life or death of a web site may depend on the abilities of its SEO specialist. Therefore before choosing a SEO service provider, site owners must be really careful. There are some methods acceptable by search engines. There are also some methods that can cause web site to be banned from the search engines if not applied with care. There are a lot of guides about SEO methods in the internet. Therefore site owners must learn the SEO methods before deciding which SEO service provider they will work with to increase their ranks and create traffic.