My second article on small business SEO - promise this one I will keep it short and to the point. In this I have written seven really critical key points.
1. Target right keywords - selection of right Keywords is important so that you can only target right products to right audience. Targeting wrong keywords, means you will end up on Google for wrong keywords and phrases. So I would say go back and revaluate your website keyword targeting. Another important thing is be localised and include location modifiers in your keyword building strategy, so that means - if your campaign's targeting local users then try to concentrate on that and include location on to your campaigns.
2. Content: Again, the content you write on to your website should focus around main theme of your website. And importantly it should cater real users. The content you create should not only be built around keywords you're targeting, try to put - things like products articles, audio /videos, podcasts, etc.
3. Without saying - link building strategy - it goes without saying how important it is to have good link building strategy to search engines, and pay close attention to details of link building as it no more the same as it used to be. So in short increase your website's popularity using different online or offline ways. Don't forget to use social component.
4. Avoid Canonical links: try to stay away from canonical links (if you have any). It dilutes your website strength. For example http://www.example.com & http://example.com
should point it to one domain as search engines classify your website as two websites.
5. Use of proper Image ALT Tags: properly use ALT tags for images/photos. Crawlers can't read images/photos, but obviously they can read text associated so try to use ALT tags as much as possible.
6. Localisation: we all know about four square and Google Places now. And know benefits of using these new services. So try to use these services for your business. I would say register your business on Google places as Google include business on search results now.
7. New Mobile era: well, if you know the growth of mobile space then you wouldn't want to leave this space, as this is one place where you might enter before your competitors - giving you better presence on all platforms. So make sure your website is mobile friendly.
Finally as I said earlier - to the point.
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